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That's interesting and of course makes sense; if you can get an accurate Big Five assessment of your personality from a 100-question questionnaire, it would seem likely that an LLM could make a prediction based on unstructured data by mapping it to a known set of questions that reveal the answer.

Given the outrage around Cambridge Analytica and similar natively-Facebook attempts to do this sort of thing but with different tools, it seems obvious that a) people will not like to learn they are being categorised in this latest new and creepy way, b) it will affect the way people engage with social media at all, and c) it will be revealed to be much more inaccurate and ineffective at scale

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